South Lane works across brand, web and product, with the flexibility to lead projects or work alongside existing teams.

South Lane is an independent design studio led by Michael Devries. He brings more than 20 years of experience across brand, web and product, working with startups, growing businesses, established organisations and global brands.

South Lane can lead a project or work alongside an existing agency, studio or inhouse team where additional experience or capacity is needed. Involvement can range from strategic direction and creative leadership through to hands on design, systems and delivery, depending on what the project requires.

Clients and creative partners work directly with Michael throughout. When a project calls for additional expertise, trusted collaborators can be brought in as needed, keeping the core relationship focused and straightforward.