Across more than 20 years in design, Michael Devries has worked across brand, web and product for organisations ranging from startups and growing businesses to global brands and established teams. His experience spans identity, digital platforms, websites and product experiences, with a consistent focus on making complex ideas clearer, more coherent and more useful through design.

Sometimes that means shaping a brand from the ground up. Sometimes it means evolving an existing identity, redesigning a website, building a digital product or creating the systems that bring everything together. The work can move between strategy, structure and execution, with the aim of creating design that is clear, considered and appropriate to the organisation behind it.

South Lane is Michael’s independent design studio. Clients and creative partners work directly with him throughout the engagement, whether he is leading a project or working alongside an existing agency, studio or in-house team. When a project calls for additional expertise, trusted collaborators can be brought in as needed.