GrantStation symbol comprising a white geometric mark forming a circular emblem on an orange background.
GrantStation symbol comprising a white geometric mark forming a circular emblem on an orange background.

GrantStation

GrantStation

Strategy
Tone & Voice
Messaging
Brand Identity
Visual Language
Brand Guidelines
Copywriting
Image-Making
Website
Social

Strategy
Tone & Voice
Messaging
Brand Identity
Visual Language
Brand Guidelines
Copywriting
Image-Making
Website
Social

Strategy
Tone & Voice
Messaging
Brand Identity
Visual Language
Brand Guidelines
Copywriting
Image-Making
Website
Social

For more than two decades, GrantStation has helped nonprofit organizations identify funding opportunities and strengthen their capacity to create impact. The platform sits at the intersection of data and mission, serving thousands of members who rely on it to navigate an increasingly complex funding landscape. With a growing subscriber base and an aging system, the organization needed a renewed foundation that reflected its credibility while making access to opportunity clearer and more intuitive.

Rather than reinvent what already worked, the focus was on refinement. The brand and platform had to evolve in ways that felt familiar yet forward-looking, preserving the trust built over years of service. We approached the project as an act of simplification, bringing coherence to the experience without diluting its depth. The goal was not to reimagine GrantStation but to help it speak with greater clarity.

The new design system unites brand, interface, and communication within one coherent framework. A refined identity introduces a calmer palette, improved typography, and balanced use of color and space. The platform was reorganized to make search, navigation, and content discovery feel effortless. Behind the interface, a modular component library now supports consistent updates and future expansion.

Today, GrantStation’s presence feels as dependable as its purpose. The redesigned platform makes information easier to reach, while the brand reflects the organization’s values with greater clarity. Together, they strengthen how GrantStation connects people, purpose, and possibility, keeping its mission visible, relevant, and usable in a world that depends on access to funding.

For more than two decades, GrantStation has helped nonprofit organizations identify funding opportunities and strengthen their capacity to create impact. The platform sits at the intersection of data and mission, serving thousands of members who rely on it to navigate an increasingly complex funding landscape. With a growing subscriber base and an aging system, the organization needed a renewed foundation that reflected its credibility while making access to opportunity clearer and more intuitive.

Rather than reinvent what already worked, the focus was on refinement. The brand and platform had to evolve in ways that felt familiar yet forward-looking, preserving the trust built over years of service. We approached the project as an act of simplification, bringing coherence to the experience without diluting its depth. The goal was not to reimagine GrantStation but to help it speak with greater clarity.

The new design system unites brand, interface, and communication within one coherent framework. A refined identity introduces a calmer palette, improved typography, and balanced use of color and space. The platform was reorganized to make search, navigation, and content discovery feel effortless. Behind the interface, a modular component library now supports consistent updates and future expansion.

Today, GrantStation’s presence feels as dependable as its purpose. The redesigned platform makes information easier to reach, while the brand reflects the organization’s values with greater clarity. Together, they strengthen how GrantStation connects people, purpose, and possibility, keeping its mission visible, relevant, and usable in a world that depends on access to funding.

For more than two decades, GrantStation has helped nonprofit organizations identify funding opportunities and strengthen their capacity to create impact. The platform sits at the intersection of data and mission, serving thousands of members who rely on it to navigate an increasingly complex funding landscape. With a growing subscriber base and an aging system, the organization needed a renewed foundation that reflected its credibility while making access to opportunity clearer and more intuitive.

Rather than reinvent what already worked, the focus was on refinement. The brand and platform had to evolve in ways that felt familiar yet forward-looking, preserving the trust built over years of service. We approached the project as an act of simplification, bringing coherence to the experience without diluting its depth. The goal was not to reimagine GrantStation but to help it speak with greater clarity.

The new design system unites brand, interface, and communication within one coherent framework. A refined identity introduces a calmer palette, improved typography, and balanced use of color and space. The platform was reorganized to make search, navigation, and content discovery feel effortless. Behind the interface, a modular component library now supports consistent updates and future expansion.

Today, GrantStation’s presence feels as dependable as its purpose. The redesigned platform makes information easier to reach, while the brand reflects the organization’s values with greater clarity. Together, they strengthen how GrantStation connects people, purpose, and possibility, keeping its mission visible, relevant, and usable in a world that depends on access to funding.

GrantStation ID badge featuring the orange symbol and logo on a dark fabric background.
GrantStation ID badge featuring the orange symbol and logo on a dark fabric background.
Portrait of a confident older woman with short gray hair and glasses, wearing a cream knit sweater.
Portrait of a confident older woman with short gray hair and glasses, wearing a cream knit sweater.
GrantStation logo with orange symbol and navy wordmark on a white background.
GrantStation logo with orange symbol and navy wordmark on a white background.
Breakdown of GrantStation's primary color palette.
Breakdown of GrantStation's primary color palette.
Character set of GrantStation's primary font GS Crimson Pro.
Character set of GrantStation's primary font GS Crimson Pro.
GrantStation website homepage displayed on a tablet screen, highlighting headline text and diverse team imagery.
GrantStation website homepage displayed on a tablet screen, highlighting headline text and diverse team imagery.
Large outdoor billboard with orange background and the message “Secure funding to empower your mission.”
Large outdoor billboard with orange background and the message “Secure funding to empower your mission.”
GrantStation web interface showing searchable grantmaker database with filters for location and funding area.
GrantStation web interface showing searchable grantmaker database with filters for location and funding area.
Mobile phone displaying the GrantStation website with the headline “Real stories of funding success.”
Mobile phone displaying the GrantStation website with the headline “Real stories of funding success.”
GrantStation style guide showing logo, color palette, and interface components in orange, navy, and neutral tones.
GrantStation style guide showing logo, color palette, and interface components in orange, navy, and neutral tones.
Tablet screen displaying GrantStation pricing page with membership tiers and plan details on a bright orange background.
Tablet screen displaying GrantStation pricing page with membership tiers and plan details on a bright orange background.
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