Modernizing a legacy platform for the next generation of grantseekers.

GrantStation is a funding intelligence platform that helps nonprofits, institutions, and advisors identify and secure grant opportunities. Built on a large and complex dataset of funding sources, tools, and educational resources, the platform supports users navigating a competitive, time-constrained funding landscape where clarity is critical.

The product evolved without a clear system for how that value should be presented. Depth increased, but clarity did not. Entry points were fragmented, key benefits were unclear, and users were left to navigate a dense experience without direction. I led a brand refresh and full product restructuring, reframing the platform around core user goals and defining structured pathways from discovery through to action. This included clarifying the value proposition, organizing complex data into consistent surfaces, and aligning the experience around decision-making.

The result is a clearer, more structured product that makes complex funding data easier to understand and act on. Users can identify relevant opportunities faster, evaluate them with confidence, and move forward with greater direction, improving usability and conversion across the platform.