RIA

Global consumer brands often grow faster than the systems that hold them together. Over time, regional teams adapt and evolve, creating visual and verbal differences that dilute the strength of a single identity. RIA had reached that point. Operating across Angola, Europe, and the Middle East, the company had built a diverse portfolio of food, beverage, and household products, but its brand no longer reflected the scale, professionalism, or cohesion of the organization behind it.

The rebrand called for a system that could unify regions, clarify structure, and reflect the company’s growth into a multinational organization. It needed to balance professionalism with warmth, ensuring the brand felt global in presence and human in tone.

We began with the name itself, drawn from the Spanish word for “smile.” This became the cornerstone of the rebrand, a universal symbol of connection and optimism expressed through both form and language. Around it, we developed a modern wordmark, a disciplined typographic structure, and a balanced palette of blues and neutrals to project professionalism and composure. Every asset, from stationery to social templates, was built within a cohesive framework to ensure consistency at every point of contact.

RIA’s brand now feels unified and confident. It gives regional teams the clarity and tools to communicate with one voice, reinforcing values of optimism, unity, and progress. As the organization continues to grow, the identity stands as a shared expression of integrity that connects people, markets, and purpose through design.