RIA Brands
Repositioning an FMCG market leader for its next stage of growth.
Background
RIA is one of Angola's leading FMCG businesses, with operations spanning sourcing, manufacturing, distribution, and a portfolio of consumer products sold throughout the region. Despite its scale and market presence, the company's identity had not evolved alongside the business. As the organization expanded across markets, brands, and operational functions, it became increasingly difficult for its public presence to reflect the breadth, maturity, and sophistication of the company behind its products.
RIA is one of Angola's leading FMCG businesses, with operations spanning sourcing, manufacturing, distribution, and a portfolio of consumer products sold throughout the region. Despite its scale and market presence, the company's identity had not evolved alongside the business. As the organization expanded across markets, brands, and operational functions, it became increasingly difficult for its public presence to reflect the breadth, maturity, and sophistication of the company behind its products.
Challenge
Behind a portfolio of products, manufacturing operations, and regional distribution networks was a business far more sophisticated than its public presence suggested. Different parts of the organization lacked a shared identity, making it difficult to communicate a consistent vision across markets, business functions, and stakeholder groups. South Lane was brought in to rethink how the company should present itself, leading to the development of a unified brand strategy, a new visual identity, a structured messaging system, and a corporate website exploration designed to bring together brands, operations, sustainability initiatives, careers, news, and corporate communications within a single experience.
Behind a portfolio of products, manufacturing operations, and regional distribution networks was a business far more sophisticated than its public presence suggested. Different parts of the organization lacked a shared identity, making it difficult to communicate a consistent vision across markets, business functions, and stakeholder groups. South Lane was brought in to rethink how the company should present itself, leading to the development of a unified brand strategy, a new visual identity, a structured messaging system, and a corporate website exploration designed to bring together brands, operations, sustainability initiatives, careers, news, and corporate communications within a single experience.
Result
RIA now presents itself in a way that better reflects the scale, maturity, and sophistication of the organization behind its products and operations. The new brand provides a shared foundation capable of unifying teams, markets, and business functions under a common identity, while the website exploration extends these principles into a broader digital experience. Together, these changes create a clearer and more credible representation of the company, aligning its public presence with the business it has become.
RIA now presents itself in a way that better reflects the scale, maturity, and sophistication of the organization behind its products and operations. The new brand provides a shared foundation capable of unifying teams, markets, and business functions under a common identity, while the website exploration extends these principles into a broader digital experience. Together, these changes create a clearer and more credible representation of the company, aligning its public presence with the business it has become.
12+
Page templates
12+
Page templates
12+
Page templates
40+
Reusable components
40+
Reusable components
40+
Reusable components
Scalable
Framer CMS
Scalable
Framer CMS
Scalable
Framer CMS
Related Work
